THE ROAD TO RECOG-NITON
THE BOOK CREATED TO ACCELERATE YOUR PERSONAL BRANDING SUCCESS
detailing the exact strategies and tactics accomplished personal branders master
you can use to accelerate your professional success
from many of
today’s best-known entrepreneurs
Why a book on personal branding?
You have a brand. You may not realize it. You’ve been cultivating your brand for ages in the form of word-of-mouth, your footprint on the web, and your career accomplishments.
Today, the stakes are higher. It’s no longer enough to be excellent at what you do. You need to convince others of your excellence and take an active role in how you are perceived in the world. Even the President of the United States has a website, creates content and converses on social media.
The Road To Recognition is the book that paves the path for your personal brand success. You’ll learn how to master the art and science of personal branding like world-class marketing professionals.
Personal Branding Experts
“Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation, and semi- permanent Google records. Going on a date? Chances are that your ‘blind’ date has Googled your name. Going to a job interview? Ditto”
Best-Selling Author of 4-Hour Work Week
“There’s a good chance that if you’re not controlling your personal brand, someone else is.”
Founding Editor at YFS Magazine
“All of us need to understand the importantce of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Best-Selling Author of In Search of Excellence
Who Should Read This Book?
You’ll give your business a distinct and powerful advantage when you’re recognized as a leader and authority in your field.
Executives can catapult their careers and their company’s success by applying the best practices of personal branding.
Are you a student or professional newcomer? The Road to Recognition is the critical course colleges don’t (yet) offer.
If your calling is to create, creating a name for yourself will heighten demand for your products and services.
Your name may be the brand you struggle to develop. This book is your roadmap and will guide you to new levels of achievement.
Accelerate your success with the power of personal branding and enjoy a more rewarding ride.
Here’s an overview of the first 10 chapters
A is for Authenticity
Anything other than the real you won’t do. Discover exactly what makes you fascinating. Build your brand on your true strengths.
B is for Blog
The most important personal branding development in the age of digital media is the power to publish at will and express your ideas. You need to start a blog and keep building on it.
C is for Content
Valuable content has magnetic power. On your blog—or in addition to it — create an interesting mix of content in various formats to earn the mindshare and trust your brand needs.
D is for Design
Everything you create should be presented with class and continuity. Develop a tasty logo, color palette, and design standards that reflect well on your brand.
E is for Email
Email is your ace, the money medium. It’s private, permission-based and pervasive. Commit to developing an email list and using it to nurture relationships with your subscribers.
F is for Followers
You can’t have a brand without an audience. Social media makes it possible to develop a tribe of followers — like-minded people with common interests — you’ll aim to educate and inspire.
G is for Google
Think of Google as the business card the entire world has instant access to. You need to “Google yourself,” evaluate the results and create and execute a plan to look good in the eyes of the searcher.
H is for Helping
Don’t wait for opportunities to come to you. Find ways to be helpful. Be the first to volunteer, connect people, or get behind meaningful missions.
I is for Influencers
Influential professionals have prominent friends. Seek out leaders, surround yourself with them, and find ways to be of value to them.
J is for Joining
Affiliations are all-important to the growth of your brand. Find groups you’d be proud to be a part of, get involved and make your presence known.
Praise from the pros
“Current, useful, actionable, and true. Its gold!“
JAY BAER, NY Times Best-Selling Author of Youtility and Hug Your Haters
“Clever, fun and about as comprehensive a guide as you’ll find anywhere.“
ANN HANDLEY, Best-Selling Author of Everybody Writes and Content Rules
“If you want to build a personal brand in the digital age, this should be your bible.“
BRIAN DEAN, Founder of SEO Training Blog Backlinko.com
“This highly actionable book explains exactly how to create and scale your personal brand.“
BRAD INMAN, Founder of Inman News
“Personal branding is a necessity in today’s marketplace, and this quick-and-easy guide shows you how to do it with heart and verve.“
DORIE CLARK, Author of Stand Out and Reinventing You, Adjunct Professor, Duke University’s Fuqua School of Business
“Building your personal brand is important for anyone who wants to lead a team, build a business, achieve success and make a difference. Seth and Barry, two leading voices on this important topic, provide actionable advice for building an effective personal brand. If you want to achieve success in your career on your own terms, you need to read this book.“
MICHAEL BRENNER, CEO, Marketing Insider Group and Author of The Content Formula
“Puts the art of brand building into a measurable, fun, learning experience that will literally put you on the digital map for years to come.“
LAURA MONROE, VP of Industry and Strategic Development at RealSatisﬁed
“Growing professional influence is on the list of every fast-tracking professional in the business world. The Road to Recognition does a great job of combining clever design with succinct, actionable tips on everything from authenticity to audience targeting to help you on your path to brandividual success“
LEE ODDEN, CEO of TopRank Marketing, Author of Optimize
“Personal branding is all about building rapport at scale. And rapport is one of the most fundamental sales techniques. Seth and Barry have outlined a simple roadmap for building relationships and recognition in the digital age. This is a must read.“
MARK ROBERGE, Chief Revenue Ofﬁcer at HubSpot, Senior Lecturer at Harvard Business School, Author of Sales Acceleration Formula
“If you’re a living, breathing human being doing business in this world, you’re a brand and no one understands that more than Seth and Barry. Here is a roadmap to success worth reading.“
NOBU HATA, Director of Member Engagement for the National Association of REALTORS®
“This book is a valuable primer on how to develop a voice that, by benefiting others, will amplify your success.“
PAM O’CONNOR, President/CEO at Leading Real Estate Companies of the World
“Seth and Barry have done a wonderful job of breaking down how to set yourself apart from the rest of the pack, with some easy to understand concepts that are instantly implementable.“
STEPHEN SCHWEICKART, CEO of VScreen & Partner at Angel Bespoke
“The Road to Recognition is one of those books that reminds me of how I felt while reading Gary Vaynerchuk’s first book, Crush It. As I read I’m making a list of everyone I want to send this book to.“
STEPHANIE CHUMBLEY, Director of New Media and Education at Chicago Title Company of Oregon
“These days, everyone has a brand. Everyone. And that brand matters a lot. This book shows you the how, what, and why of personal branding in the digital age. well done!“
MARCUS SHERIDAN, The Sales Lion
“Personal branding is a language that’s best learned via a guided journey. Read this book to master individual differentiation in the land of information overload we call the web.“
FREDERICK TOWNES, Co-Founder & COO of Placester, Creator W3 Total Cache
Meet the Authors
Connect at SethPrice.net
Seth Price is a marketer, motivator and media maker—an executive and entrepreneur.
Having consulted for more than 300 companies the past 20 years, he’s recognized as a business-builder and digital marketing specialist. He’s passionate about delivering lessons to help business people use media and technology to develop more relevant brands and more rewarding careers.
Seth’s currently the Chief Instigator at Placester, home of the Real Estate Marketing Academy, a top educational resources for real estate professionals visited by more than 100,000 marketers each month. Placester is the fourth multi-million dollar company Seth has helped grow from scratch. As the #3 hire at Placester, Seth has worn all of the go-to-market hats and helped the company build a 450,000-plus customer base in less than ﬁve years.
Seth is relentless on the entrepreneurial front as well. He’s an in-demand speaker booked over 25 times each year to deliver actionable sessions on personal branding, marketing strategy, and sales. His interview-based programs, Craft of Marketing and Marketing Genius are widely heralded as top marketing strategy podcasts. Seth’s a popular guest blogger for numerous publications and advisor to early stage technology and social media companies, via Startup Institute and Betaspring.
Seth lives in Providence, Rhode Island. He’s a husband, father, chef, gardener and martial arts junkie.
Connect at FeldmanCreative.com
Barry Feldman is a digital marketing super freak.
After an eight-year stint in the advertising agency business, Barry founded Feldman Creative. Linkedln, Inc. and many other entities have recognized Barry as a top content marketing and social media influencer and leader.
Over the past 25-plus years, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. Barry now specializes in planning and developing content marketing for companies that deliver marketing technology and digital marketing agencies.
Barry’s writing has touched millions. He’s a popular guest blogger published by more than 30 marketing publications, a columnist, and SlideShare keynote author. In 2015. Barry published his ﬁrst book, SEO Simplified for Short Attention Spans.
Barry is the co-host of the Content Matters podcast, a speaker at marketing conferences, and digital marketing trainer for enterprises and online education specialists.
Barry lives in Folsom, California. He’s a husband, father, dog lover, tennis player, musician, and rock and roll maniac.
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